The New Norm
Reinventing what we wear every day
We are the first to ever recycle Solo cups into wearable fabric.
We transform red Solo cups into novel recycled fiber blends—giving new purpose to plastics that are not typically accepted in our recycling system. Our fabric is a product at the cutting edge of innovation and fashion. We plan to revolutionize the fashion industry by making sustainable fabrics the new norm.
Founder & CEO
Lauren founded The New Norm when she realized that there had to be a drastic change in the way we recycle plastic. The reality is that the US does not recycle the majority of the plastic we use as a country. Her unique solution is recycling Solo cups into wearable fabric. This year, Lauren graduated from Johns Hopkins University as a Materials Science and Engineering major.
Since its founding in 2018, Lauren has dedicated her life to the development and growth of the company. Her mission is to create a sustainable fabric that will revolutionize the fashion industry. She has led this project from idea to prototype to product within the last two years.
Kaylee Zou: Brand Development
Kevin Carter: JHU Technology Ventures
Kerrie Carden: JHU Technology Ventures
Orla Wilson: JHU Materials Science and Engineering Department
Steve Nichols: Polymer Engineer
Polymer Center of Excellence
Textile Technology Center
Scott Booth: Recycling consultant
Textile and Fashion Design:
April Camlin: MICA Textile Artist and Designer
Isabel Oliva: Textile Designer
Deborah Young: FIDM LA
Ivy Vining: FIDM LA
Design Team at Johns Hopkins University