about
The major barrier to our present-day recycling infrastructure is the staggering amount of different plastic types entering the recycling stream. Over 90% of plastics are not recycled globally.
The New Norm addresses this issue head-on; we offer a solution that makes use of plastics that are not accepted by our existing recycling infrastructure. We transform plastic into sustainable, wearable fabric.
ROGUE
our signature sustainable yarn & fabric
made from recycled SOLO cups
made in the US
innovation
7.4+ billion Solo cups are used annually. They are not recycled in the US.
We are the first to recycle the iconic Solo cup into fabric.
We have also applied our technology to other types of plastic like ocean plastics and old fishing nets. All of our materials are naturally dyed by their recycled inputs, eliminating one of the most polluting steps in the fabric manufacturing process.
