The New Norm x Taara Projects

Taara Projects is a Baltimore based fashion social enterprise dedicated to empowering artisans and embracing an environmentally conscious end-to-end supply chain. 

The Taara Tote is made from our sustainable fabric ALMARAE in Coral, White, and Heather. Our fabrics are naturally dyed by their recycled inputs. The yarn, fabric, and tote bags were manufactured in the US. 

The New Norm x Pedestal x Mo.Na. Gems 

Pedestal is a production company owned by women of color. They seek to empower and uplift marginalized people through photography, styling, and video production.

Mo.Na. Gems aims to reduce plastic waste in the fashion industry by creating accessories made from biodegradable bioplastic. Through the intersection of art and science, Mo.Na. Gems strives to change the culture of fashion by showing that sustainable products can also look trendy and modern.