Recycling Ocean Plastic

Of the 8.3+ billion metric tons of plastic manufactured since 1950, only 9% has been recycled. 79% has ended up in landfills or bodies of water.

In some coastal areas, up to to 90% of seabird chicks have at least one piece of plastic in their stomachs.

This is unacceptable. Our environment deserves better—we must to do better.


The New Norm is actively expanding the types of materials recyclable in the U.S. This October, we will begin lab testing fiber blends made with plastic collected from the ocean.