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Vogue Business Founders' Forum with Withersworldwide
Buy-in from large brands is key for Lauren Choi, founder of The New Norm, which transforms plastics into sustainable yarns and fabrics. “I find that people are really cognisant of sustainability, but there’s an awareness versus implementation gap,” she says...

Textile Technology Center Helps to Develop Plastic to Fiber Start-Up
Choi contacted Gaston College’s Textile Technology Center (TTC) and the Catawba Valley Community College Manufacturing Solutions Center (MSC). Together, they worked with The Polymer Center of Excellence, a polymer lab in Charlotte, N.C., to conduct testing...
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