our founding story
Founder & CEO
Lauren founded The New Norm when she realized that there had to be a drastic change in the way we recycle plastic. The reality is that the US does not recycle the majority of the plastic we use as a country. Her unique solution is recycling Solo cups into wearable fabric. This year, Lauren graduated from Johns Hopkins University as a Materials Science and Engineering major.
Since its founding in 2018, Lauren has dedicated her life to the development and growth of the company. Her mission is to create a sustainable fabric that will revolutionize the fashion industry. She has led this project from idea to prototype to product within the last two years.
Kevin Carter: JHU Technology Ventures
Kaylee Zou: Brand Development
Kerrie Carden: JHU Technology Ventures
Orla Wilson: JHU Materials Science and Engineering Department
Steve Nichols: Polymer Engineer
Polymer Center of Excellence
Textile Technology Center
Manufacturing Solutions Center
NC State Wilson College of Textiles
Textile and Fashion Design:
April Camlin: MICA Textile Artist and Designer
Isabel Oliva: Textile Designer
Deborah Young: FIDM LA
the design team at Johns Hopkins University
Our founder Lauren Choi created the first ever student-initiated Design Team under the Materials Science and Engineering Department at Johns Hopkins University. The Design Team aims to increase the scope of research performed, fuel innovation within the university sphere, and maintain a strong connection with The New Norm's alma mater, Johns Hopkins University.