our founding story

Lauren Choi

Founder & CEO

Lauren founded The New Norm when she realized that there had to be a drastic change in the way we recycle plastic. The reality is that the US does not recycle the majority of the plastic we use as a country. Her unique solution is recycling Solo cups into wearable fabric. This year, Lauren graduated from Johns Hopkins University as a Materials Science and Engineering major. 

Since its founding in 2018, Lauren has dedicated her life to the development and growth of the company. Her mission is to create a sustainable fabric that will revolutionize the fashion industry. She has led this project from idea to prototype to product within the last two years. 

our advisors

Business Development:

Kevin Carter: JHU Technology Ventures

Kaylee Zou: Brand Development

Kerrie Carden: JHU Technology Ventures


Materials Engineering:

Orla Wilson: JHU Materials Science and Engineering Department

Steve Nichols: Polymer Engineer

Polymer Center of Excellence 

Textile Technology Center 

Manufacturing Solutions Center

NC State Wilson College of Textiles

Textile and Fashion Design:

April Camlin: MICA Textile Artist and Designer 

Isabel Oliva: Textile Designer

Deborah Young: FIDM LA 

the design team at Johns Hopkins University

Our founder Lauren Choi created the first ever student-initiated Design Team under the Materials Science and Engineering Department at Johns Hopkins University. The Design Team aims to increase the scope of research performed, fuel innovation within the university sphere, and maintain a strong connection with The New Norm's alma mater, Johns Hopkins University.