Party Collection
by The New Norm
We transform party cups and ocean plastics into sustainable fabric.
Over 90% of plastics are not recycled globally. The New Norm addresses this issue head-on. We specifically target plastics that are not commonly recycled in our existing infrastructure and transform them into sustainable, wearable fabric.
The Party Sweater & Party Beanie are Made in the US | 3D Knit | Made from recycled materials | Zero water used in our entire process | Dyed naturally by recycled Party Cups | Made with filament yarns to prevent fiber shedding | Party Proof
How it's Made
ALMARAE ®
We developed ALMARAE® to combat ocean plastic pollution. By transforming reclaimed plastics into yarns and fabrics, we are helping to keep our oceans clean and building a more circular economy. ALMARAE® is made from sustainably sourced materials certified by Global Recycled Standard and Zero Plastic Oceans.
Featured products
-
Blue Party Beanie (Sold Out)
Regular price $45.00 USDRegular priceUnit price / per -
Blue Party Sweater (Sold Out)
Regular price $85.00 USDRegular priceUnit price / per -
Green Party Beanie (Sold Out)
Regular price $45.00 USDRegular priceUnit price / per -
Green Party Sweater (Sold Out)
Regular price $85.00 USDRegular priceUnit price / per
#1 Party Cup Manufacturer Funds Innovative Startup
Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm, a startup out of Johns Hopkins University. The New Norm has developed an exciting, novel technology that transforms material from these cups into sustainable yarns and fabrics. Recognizing the immense potential of this innovation, Reynolds Consumer Products, whose Hefty® brand is known for the #1 Party Cup in America, has provided a grant of $125,000 to assist The New Norm in their research and development efforts.